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Using landing page inspiration sites to identify demand

Posted on | by Peter | Leave a Comment on Using landing page inspiration sites to identify demand

One of the best ways to source ideas for products you might want to build is to look at website insporation sites. When you think about it, these are catalogs of apps that are already out there in the wild. While you can’t get indicators of how much revenue the products are making there are some tell tail signs to look for, but for now here are some sites you can use to look for ideas for products you might want to build…

  • https://saaspages.xyz/
  • https://www.landingfolio.com/
  • https://www.lapa.ninja/
  • https://onepagelove.com/

Leveraging review websites to identify demand

Posted on | by Peter | Leave a Comment on Leveraging review websites to identify demand

Review websites are great because they show you want people find useful and what improvements might help to separate you from your competitors in the market…

The process has the advantage of proving that people have typically used the product before reviewing it.

SaaS Products

  • https://alternativeto.net/

If you are thinking about doing an information product, book stores can be great…

  • https://www.amazon.co.uk/

How to find your market on Instagram

Posted on | by Peter | Leave a Comment on How to find your market on Instagram

Let’s say you know roughly who you are talking to or are looking around for groups of people who might be interested in your service, you can probably find people on Instagram. Instagram has x million users and is part of Facebook. It has the advantage that once you are confident your users are on there, that you can use Google Ads to get in front of them.

This is not going to make sense unless you have read about identifying demand.

The current niche that I am researching is… digital entrepreneurs who are not developers. I am trying to find groups of these people, so I can see what they are working on, what they comment and hopefully what their frustrations are. My aim is to build a SaaS platform for them that meets my project criteria(link).

So, how to find people who might fit the persona…

  • #tags
  • Influencer Accounts: Followers
  • Influencer Accounts: Comments

What I am looking for…

  • Any evidence of tools currently in use and being paid for
  • Any requests for help
  • Any posts offering help that get particularly high engagement

Where it will be…

  • Comments under “what are you struggling with…”
  • Links in the bio’s this tells me what they are promoting
  • Content posted

How to record it

Crack open a spreadsheet or Notion

 

There are obviously lots of other places to connect with people but IG is a great place to start

New Beginning

Posted on | by Peter | Leave a Comment on New Beginning

I want to make the shift from Contracting to a product business. I want to do this to have a scalable income that I can maintain remotely. I intent on achieving this by creating a portfolio of digital products, primarily SaaS but if I spot the opportunity to build an information product I will.

I aim to build a profitable business that can reach $100,000 in revenue year 1 – 2020.

This is going to be difficult and, a lot of work. I hope to minimise wasted time and seize on the best opportunity possible by following my framework.

So why this site – I aim to test all of the theory I have built up over the last 13 years to see how well I understand what I have learned. The best way to do this, is documenting the ideas, putting them to the test, then refining them. Hopefully doing so publicly will allow others to benefit from the ideas and refine them too.

How to use Twitter to understand and monitor your target market

Posted on | by Peter | Leave a Comment on How to use Twitter to understand and monitor your target market
  • Problem: keeping track of what is going on in your market and getting a feel for what they care about
  • Benefits: Using this solution will mean the people you want to follow are not drowned out
  • Solution: Leverage twitter lists
  • You want a list for
    • Each persona
    • Competitors
    • Wider EcoSystem
    • People who make engaging content: so you have an endless source of ideas
  • As you come across people who might fit your customer persona add them

A simple way to think about being successful in business

Posted on | by Peter | Leave a Comment on A simple way to think about being successful in business

There are many things that hold a business back but, the main one I come across when talking to people who are struggling is their product or service.

That’s to say they have invested in a product or service already, but it’s not as profitable as they’d hoped.

This creates a challenge for me. I have to subtly convince them that allocating time and resources to promotion, might not be a great idea. This is because they are struggling to prove that people actually want their product.

To illustrate what they should be trying to achieve with marketing and, more generally in business, I like to use the example of “Alberts Apples”.

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