For those of you who have no idea on how to find people to speak to about your product, but you’ve got some idea of who the persona is, you’re going to find this really powerful. I am going to show you one of the ways I find my personas online and how to reach out to them, for free.
Using this method you should be able to come up with a few hundred people to contact who you should be confident are interested in the problem you’re trying to solve. I’ll also show you a couple of tools I use to automate a few of the steps…