How to use Twitter to understand and monitor your target market

  • Problem: keeping track of what is going on in your market and getting a feel for what they care about
  • Benefits: Using this solution will mean the people you want to follow are not drowned out
  • Solution: Leverage twitter lists
  • You want a list for
    • Each persona
    • Competitors
    • Wider EcoSystem
    • People who make engaging content: so you have an endless source of ideas
  • As you come across people who might fit your customer persona add them

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