Author: Peter

New Beginning

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I want to make the shift from Contracting to a product business. I want to do this to have a scalable income that I can maintain remotely. I intent on achieving this by creating a portfolio of digital products, primarily SaaS but if I spot the opportunity to build an information product I will.

I aim to build a profitable business that can reach $100,000 in revenue year 1 – 2020.

This is going to be difficult and, a lot of work. I hope to minimise wasted time and seize on the best opportunity possible by following my framework.

So why this site – I aim to test all of the theory I have built up over the last 13 years to see how well I understand what I have learned. The best way to do this, is documenting the ideas, putting them to the test, then refining them. Hopefully doing so publicly will allow others to benefit from the ideas and refine them too.

How to use Twitter to understand and monitor your target market

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  • Problem: keeping track of what is going on in your market and getting a feel for what they care about
  • Benefits: Using this solution will mean the people you want to follow are not drowned out
  • Solution: Leverage twitter lists
  • You want a list for
    • Each persona
    • Competitors
    • Wider EcoSystem
    • People who make engaging content: so you have an endless source of ideas
  • As you come across people who might fit your customer persona add them

A simple way to think about being successful in business

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There are many things that hold a business back but, the main one I come across when talking to people who are struggling is their product or service.

That’s to say they have invested in a product or service already, but it’s not as profitable as they’d hoped.

This creates a challenge for me. I have to subtly convince them that allocating time and resources to promotion, might not be a great idea. This is because they are struggling to prove that people actually want their product.

To illustrate what they should be trying to achieve with marketing and, more generally in business, I like to use the example of “Alberts Apples”.

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20 Mistakes You Don’t Want To Make In Your 20s

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The most important things I learnt in my 20’s.

My friend Kwabena recently sent me a tweet with an article titled “20 Mistakes You Don’t Want To Make In Your 20s”, and suggested it would be inline with how I think.

As is often the case with Kwabena, he was right. I agree with most of the comments that my morals are inline with.

I read the post in the morning on the way to work and it has been on my mind since. While I agree with most of the comments I think the post left out some important things I have learnt.
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Why most websites are totally useless

Posted on | by Peter | Leave a Comment on Why most websites are totally useless

One of the most common things we come across when talking to new business owners or people new to marketing online is incredibly poor results from their websites. Many people report only getting 1 customer enquiry from their website in 12 months! …This can be a massive shock to the system if you have invested time, cash and energy in a website, especially if you know there is a lot of demand for your products or services. In this post, we are going to explain why this might be the case for you. We are also going to explain how to work out what might be wrong and what you can put in place to start driving sales.
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